Problem
The old site was slow and awkward on mobile. Content was hard to manage, and there was no base for growth or for more languages.
Solution
A new Online Store 2.0 theme built from Figma with modular sections. Product and content blocks come pre-filled in the admin, images are lazy-loaded and compressed, and every template is mobile-first and multilingual.
Key decisions
Chose Tailwind CSS for styling
Why It kept 12 templates consistent and quick to build and change.
Chose pre-filled sections in the admin
Why The content team spends less time on routine updates to products and pages.
Chose a multilingual setup from day one
Why Adding a new language later does not mean rebuilding templates.
Chose lazy loading and image compression
Why Heavy product photography was the main reason the old site felt slow.
Results
- New store live in 30 days, plus 2 weeks of refinements.
- 12 unique templates: home, product, collection and info pages.
- Site speed up 1.5x after the rebuild.
- Pixel-perfect to the Figma design on desktop and mobile.
- Easier content management and a base for more languages.