Hapstone USA

Problem

The US store needed to show product videos, let shoppers move around many collections easily, and handle products that were not yet for sale but had a crowdfunding campaign. The header also needed an account link on both desktop and mobile.

Solution

I added a video reels section with a carousel of short product videos. In the collection sidebar, the group that matches the current page now opens by itself. I added the account link to the desktop and mobile header. For campaign products, a product field holds a crowdfunding link, and when it is filled the add-to-cart controls give way to a support button. Later I added a question-and-answer app block to the product page.

Key decisions

1. 01

   Chose a product field for the campaign link over a separate template

   Why The client switches a product to the support button by filling one field, and clearing it brings the normal buy buttons back.

2. 02

   Chose to open the sidebar group from the current URL

   Why Shoppers see where they are in a long collection list without clicking through every group.

Results

• A video reels section for the home page with a carousel of short product videos.
• A collection sidebar that opens the right group on its own.
• An account link in the desktop and mobile header of the US store.
• A crowdfunding support button on selected products and a questions-and-answers block on product pages.